1. Revenue & Yield Management
- Establish and implement a strategic rate structure for all market segments with the General Manager.
- Apply Yield Management systems (with the Director of Reservations) to achieve hotel budget goals.
- Control and monitor the Marketing Budget to the agreed annual level.
- Oversee overall rooms availability and ensure proper inventory controls through the Director of Reservations.
- Ensure a comprehensive Group Allocations/Blocks system is in place and carefully monitored.
2. Sales Strategy & Market Development
- Direct hotel sales activities through the Director of Sales and ensure targets are met as outlined in the annual Marketing Plan.
- Attend selected overseas trade shows, travel functions, and industry meetings to promote sales and the hotel’s image.
- Plan and, where appropriate, execute sales trips to major market areas and identify new potential markets.
- Analyze and review local and international market changes; propose and implement appropriate programs with the General Manager.
- Execute the Direct Marketing Plan together with the Marketing Services Manager.
3. Systems, Processes & Reporting
- Oversee the management Delphi Sales and Catering system and ensure accurate, standardized records are maintained.
- Monitor and report on market trends, sales opportunities, and program effectiveness.
- Ensure departmental reporting and coordination align with strategic business goals.
4. Leadership, Training & Relationships
- Establish and maintain effective relationships with subordinates, peers, superiors, and key market decision-makers.
- Ensure all Marketing departments have an annual Training Plan.
- Ensure Sales and Reservations teams complete the Legendary Sales Training Program.
- Perform any other reasonable duties as required by the General Manager.
