SEEN

PT Pillar Brite Care (FOR SKIN's SAKE)

15 day(s) ago

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Social Media Marketing Specialist

Experience Staff

Full-Time

DKI Jakarta, Kota Jakarta Barat
Working Mode : WFO

Job Responsibilities

  • Manage and oversee all brand social media accounts (Instagram & TikTok)
  • Develop and implement creative, engaging content strategies aligned with the brand identity.
  • Create a monthly content calendar and ensure timely execution of posts.
  • Write compelling captions that match the brand’s tone of voice.
  • Engage with followers by responding to comments, DMs, and fostering positive interactions.
  • Identify the latest social media trends and incorporate them into content strategies.
  • Collaborate with the creative team to develop appealing visual and video content.
  • Analyze content performance and generate regular reports to measure strategy effectiveness.
  • Understand the fundamentals of Digital Ads (Meta Ads, TikTok Ads, Twitter Ads) and work with relevant teams to optimize paid ad campaigns.

Job Requirements

  • Minimum 2 years of experience as a Social Media Specialist or in a related role.
  • Proficient in content strategy and engagement techniques for Instagram & TikTok
  • Strong understanding of the latest social media trends and algorithms.
  • Creative, innovative, and has strong storytelling skills.
  • Ability to write engaging copy tailored to FSS/Buttered audience.
  • Basic knowledge of Digital Ads and how to optimize campaigns across platforms.
  • Familiar with analytical tools such as Meta Business Suite, TikTok Analytics, and Google Analytics.
  • Strong communication skills and ability to work in a team.
  • Passion for the skincare and beauty industry is a plus.

Required Skills

Spoken Skills

Written Skills