Identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal.
Developing and deploying a core brand creative idea and brand guidelines that ensure all activities and representations of the brand in market are consistent with the defined positioning/architecture.
Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment
Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, dynamic content, face-to-face, etc.)
Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
Overseeing development and distribution of marketing materials
Ensuring customer experience is in line with brand image and strategy
Monitoring the effectiveness of marketing campaigns & tactics
Responsible for maximizing the impact of campaigns Identifies target audience and analyzes their characteristics, behavior and media habits to decide how to best communicate with them
Designs a media plan based on the company’s objectives Analyzes the effectiveness of the campaign and media investments.
Job Requirements
Academic Background: preferable Marketing/Management, Economics/Finance or Computer Science/Statistics/Math/Engineering
Minimum 2 years of related experience in brand building, brand and campaign strategy.
Excellent communication and Presentation skill, both in Bahasa and English
Proven experience in collaboration and strategic thinking
