SEEN

PT Hormel Pronas Nusantara

22 day(s) ago

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Trade Marketing Manager

Manager/Senior Manager

Full-Time

DKI Jakarta,
Working Mode : WFO

Job Responsibilities

  • Develop and execute annual trade marketing strategies aligned with brand, sales, and profitability objectives.
  • Translate brand plans into channel-specific programs for General Trade, Modern Trade, HORECA/Food Service, distributors, B2B, and other strategic channels.
  • Develop promotional calendars, shopper activation programs, merchandising standards, planograms, and point-of-sale materials.
  • Ensure strong in-store execution covering product availability, assortment, pricing, visibility, and promotional compliance.
  • Conduct regular market visits and trade audits to identify execution gaps and improvement opportunities.
  • Lead trade marketing activities for new product launches, relaunches, packaging changes, and channel expansion.
  • Work closely with Sales in preparing customer plans, channel plans, joint business plans, and promotional programs.
  • Coordinate with Supply Chain to ensure promotion forecasts, inventory availability, and launch readiness.
  • Manage and monitor the trade marketing budget, promotional spending, vendor performance, and activity documentation.
  • Evaluate promotional effectiveness, incremental sales, execution quality, and return on investment.
  • Analyze sell-in, sell-out, distribution, market share, pricing, promotion, and shopper data.
  • Manage merchandising, activation, research, creative, production, and other external agencies.
  • Prepare regular trade marketing reports, dashboards, insights, and recommendations for management.

Job Requirements

  • Bachelor’s Degree in Marketing, Business Administration, Management, Economics, Food Technology, or a related discipline.
  • Minimum 7–10 years of experience in Trade Marketing, Channel Development, Shopper Marketing, Category Management, Brand Activation, or Sales within FMCG, food, or consumer products.
  • Minimum 3 years of experience in a managerial or senior trade marketing role.
  • Strong understanding of General Trade, Modern Trade, HORECA/Food Service, distributor, and B2B channels.
  • Proven experience in trade promotions, shopper activation, merchandising, product launches, and trade investment management.
  • Strong analytical skills with the ability to evaluate sales data, market trends, promotional performance, and ROI.
  • Strong project management, commercial negotiation, communication, and presentation skills.
  • Proficient in Microsoft Excel and PowerPoint; experience with sales or market data platforms is an advantage.
  • Good command of written and spoken English.
  • Willing to conduct regular market visits and business travel across Indonesia.

Required Skills

Spoken Skills

Written Skills