Create Mandarin-language content that supply introduces the Changhong brand in Indonesia without appearing to engage in direct sales (soft branding).
Integrate Changhong brand values into content that is informative and beneficial to the audience, rather than creating overt product promotional material.
Increase awareness and recognition of the Changhong brand among the Chinese audience in Indonesia through organic and natural content.
Create content covering lifestyle topics, tips, or interesting information about Indonesia that indirectly aligns with Changhong’s brand positioning.
Drive engagement among the Chinese audience in Indonesia through content that is authentic, entertaining, and relevant to their daily lives.
Build a positive perception of the Changhong brand through storytelling and value-driven content, avoiding hard-sell tactics.
Develop a content plan focused on gradual and sustainable brand awareness.
Create content that naturally positions Changhong as part of the audience’s lifestyle or as a solution to their needs.
Manage and upload content to platforms actively used by the Chinese audience in Indonesia (e.g., TikTok, Instagram, Xiaohongshu, WeChat, Douyin).
Actively interact with the audience to gradually build rapport and trust in the brand.
Monitor content trends and audience behavior to refine and improve the effectiveness of the soft branding strategy.
Analyze content performance and conduct evaluations to boost awareness while maintaining the soft-selling approach.
Job Requirements
Bachelor’s degree in Marketing, Communications, Chinese Language Studies, Business, or related fields.
Proficient in writing scripts in Mandarin that are communicative, engaging, and easy to understand for general audiences (not academic or overly formal Mandarin)
Experience in content creation, social media management, digital marketing, or branding is preferred.
Strong understanding of Chinese culture, social media trends, and platforms such as Xiaohongshu, WeChat, Douyin, and TikTok.
Creative, detail-oriented, and able to develop storytelling-based content with a soft-selling approach to build brand awareness and audience engagement.
Deeply familiar with visual content trends across various digital platforms, including but not limited to Instagram, TikTok, etc. Capable of identifying trending topics, sounds, and formats, and translating them into relevant content strategies.
Possesses high self-confidence in front of the camera.
