Plan and execute integrated marketing campaigns (digital and offline) to increase brand awareness and drive product engagement
Develop and manage content strategy across digital channels (social media, website, email) as well as offline collaterals (brochures, catalogues, in-store materials)
Maintain brand identity, brand guidelines, and brand positioning consistency across all campaigns and content
Coordinate with Digital Marketing team on content calendar, campaign performance, and channel optimization
Coordinate with Product Marketing team to ensure campaign and content messaging aligns with product positioning and launch timelines
Plan and manage public relations activities, media partnerships, events, and sponsorships to strengthen brand presence
Monitor campaign performance, content engagement metrics, and brand perception, and provide recommendations for improvement
Manage relationships with external vendors such as agencies, content creators, photographers, videographers, and media partners
Build and maintain relationships with Designers, Interior Designers, Architects, Consultants, Contractors, and other relevant parties to support brand visibility
Coordinate with Sales, Product Marketing, Digital Marketing, and other relevant teams to ensure campaign and communication initiatives align with market and project needs
Job Requirements
Minimum S1 education from any discipline, preferably Marketing, Communication, Management, or related fields
Minimum 2 years of experience in Marketing Communication, Digital Marketing, Content Strategy, Campaign Management, or related fields
Strong understanding of branding principles, campaign planning, and content development across digital and offline channels
Strong communication, presentation, negotiation, and relationship building skills
Good English language proficiency
Solid digital marketing knowledge (social media, content strategy, campaign analytics) — a must, not just a plus
Creative with strong visual and content sensibility and commercial awareness
High mobility and ability to work independently and as part of a team
