Job Responsibilities

A. TikTok Shop Management

• Manage overall TikTok Shop operations and performance.
• Develop sales, promotion, and campaign plans.
• Monitor GMV, traffic, conversion, AOV, and sales performance.
• Manage key products and product assortment.

B. Key Account Management

• Maintain and develop relationships with TikTok Shop Account Managers.
• Secure campaign, traffic, commercial, and platform resources.
• Negotiate and maximize TikTok Shop opportunities.

C. Advertising & Marketing

• Manage and optimize AMS, CPAS, affiliate, and livestream activities.
• Monitor ROAS, ROI, CPC, CTR, and campaign performance.
• Coordinate with KOL/KOC, affiliate, content, and livestream teams.

D. Data Analysis

• Monitor daily, weekly, and monthly TikTok Shop performance.
• Analyze sales, traffic, conversion, expenses, and campaign results.
• Identify issues and provide improvement recommendations.

E. Cross-functional Collaboration

• Coordinate with Digital Marketing, Sales, Product, Supply Chain, Finance, and Customer Service teams.
• Ensure smooth execution of campaigns, product launches, and promotions.
• Follow up on operational issues until resolution.

Job Requirements

• Experience : At least 4 years of e-commerce platform operation experience, familiar with Shopee, tiktok and Tokopedia’s operational rules and models. Ability to independently handle channel interactions and planning for annual and monthly goals.
• Professional Skills : Strong data analysis skills; proficient in Excel and data analysis tools to support decision-making. Familiar with inventory management, event planning, and live stream operations with practical experience.
• Industry Resources : Preference for candidates with industry connections and brand partnership resources.                
•  Language Skills : Fluent in English, able to communicate effectively in a work environment. Proficiency in Chinese is preferred.          
• Personal Qualities : Alignment with company culture, brand awareness, and a global perspective in driving brand growth. Excellent communication and coordination skills, strong logical thinking, and the ability to handle pressure and focus on results.