Job Responsibilities

1. Develop and execute comprehensive marketing strategies

• Create and execute comprehensive marketing plans to promote Sea Safari Cruises and its offerings.
• Utilize a mix of digital and traditional marketing channels to maximize brand exposure and engagement.
• Identify and pursue new business opportunities to expand the customer base.

2. Drive Sales Growth:

• Develop and set sales targets and drive the sales team to achieve and exceed them.
• Monitor sales performance and implement corrective measures as needed.

3. Team Leadership and Development:

• Lead, mentor, and motivate the sales and marketing team to achieve their goals.
• Conduct regular performance reviews and provide training to enhance team skills and performance.

4. Plan and manage marketing campaigns

• Develop and manage online and offline marketing campaigns.
• Utilize various channels including social media, email marketing, and SEO/SEM to maximize reach.

5. Brand management

• Ensure consistent brand messaging and positioning across all marketing materials and platforms.
• Develop and maintain the company’s brand identity and presence in the market.

6. Market Research and Analysis:

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Use data-driven insights to adjust marketing and sales strategies accordingly to stay ahead of the competitors.

7. Digital Marketing and Content Management:

• Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
• Manage the company's online presence and engage with customers on social media platforms.
• Develop and oversee the creation of marketing content, including brochures, newsletters, press releases, and website content.
• Ensure content is engaging, informative, and aligned with brand messaging.

8. Event Planning and Participation:

• Plan and participate in industry events, trade shows, and exhibitions to promote Sea Safari Cruises.

• Organize and host promotional events and client’s appreciation activities.

9. Customer Relationship Management:

• Build and maintain strong relationships with customers, clients, travel agencies, and business partners.
• Ensure excellent customer service and follow up on customer feedback and inquiries.

10. Budget management

• Develop and manage the sales and marketing budget.
• Monitor expenses and ensure cost-effective use of resources to maximize ROI.

11. Sales Reporting and Analysis:

• Track and analyze sales performance metrics.
• Prepare regular sales reports and present findings to management.

12. Collaboration with Other Departments:

• Work closely with operations, finance, and other departments to ensure alignment of sales and marketing strategies with overall business goals.
• Collaborate on the development of new products and services based on market demand.

13. Public Relations and Media Management:

• Manage public relations efforts to enhance the company’s reputation.
• Develop relationships with media contacts and secure coverage in relevant publications and platforms.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proficient in speaking and writing English and Bahasa Indonesia professionally. Other language is a plus.
• Minimum of 2 years of experience in sales and marketing, preferably in the travel or liveaboard industry.
• Proven track record of achieving sales targets and driving business growth.
• Strong understanding of digital marketing and social media strategies.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative and strategic thinker with the ability to develop and implement effective marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.