Conduct market and industry analysis to identify market trends, competitor activities, customer needs, channel opportunities, and business opportunities within the Indonesian market.
Own product line planning and product lifecycle management. Based on company strategy, customer insights, and competitor analysis, develop product positioning, pricing strategy, Go-to-Market (GTM) plans, product launch roadmap, and lifecycle strategies to maximize market competitiveness.
Collaborate closely with cross-functional teams, including HQ Product Team, Brand, Marketing, Sales, Supply Chain, and Channel partners, to ensure efficient communication, successful product launches, and achievement of overall business objectives.
Monitor product performance by analyzing market feedback, sales data, and competitor activities. Continuously optimize product strategies to improve product performance and adapt to changing market conditions.
Manage end-to-end product launch execution, including competitive analysis, customer pain point research, pricing recommendations, product certification progress, inventory readiness, demo unit preparation, in-store merchandising, launch activities, and post-launch performance tracking.
Work closely with headquarters to provide local market insights, customer feedback, and product recommendations to support future product planning and localization initiatives.
Job Requirements
Bachelor's degree or above, with a minimum of 5 years of experience in Product Management, Product Planning, or Product Marketing, preferably within the consumer electronics, smart home, or home appliance industry.
Strong analytical skills with the ability to interpret market data, sales performance, and customer insights to drive data-based business decisions.
Strong understanding of consumer behavior, market trends, product positioning, pricing strategy, and the competitive landscape within the consumer electronics industry.
Excellent project management and cross-functional collaboration skills, with the ability to coordinate multiple stakeholders and manage product launch timelines effectively.
Strong learning agility, problem-solving skills, and the ability to work in a fast-paced environment.
Good command of English for daily business communication. Mandarin proficiency is a plus.
