Develop annual & monthly learning priorities, conduct structured Training Needs Analysis, manage end-to-end training projects
Design & deliver training material (product knowledge, skincare, makeup artistry, brand story, consultation and service-standard training) to beauty advisor according to brand activity calendar and guidelines
Deliver sales and service capability programs covering customer journey, consultation techniques, product recommendation, cross-selling, upselling, objection handling, and building long-term customer relationships
Perform training needs analysis regularly together with Sales, Marketing, and HR to identify gaps in skills, knowledge, and behaviour, especially in BA productivity and brand execution
Conduct regular counter visits and on-the-job coaching to observe BA performance, provide immediate, specific, and constructive feedback
Develop and update training tools & content (PowerPoint decks, playbooks, checklists, videos, quizzes, e-learning modules) and ensure alignment with global and local brand guidelines
Support recruitment & assessment BA, Makeup Expert, Promotor, and related field recruitment through structured competency-based interviews (technical test / demo makeup and basic psychological/behavioural assessment relevant to the role)
Work closely with Brand, Sales, and Marketing teams to support new product launches, campaigns, and in-store activation through tailored training programs
Evaluate learning effectiveness through quantitative and qualitative measures (attendance, quiz score, BA certification, post-training performance, sales uplift where applicable) and recommend improvement actions
Ensure all training and assessment activities are delivered in a professional, timely, and cost-conscious manner, in accordance with company policies and procedures
Job Requirements
Qualifications:
Diploma or Bachelor’s Degree in any discipline. (Cosmetology, Beauty Therapy, Psychology, Education, Communication, Hospitality, or a related field is advantageous)
At least 4–7 years of working experience as Trainer in beauty field/ cosmetic brands
Additional certification in Makeup Techniques, Cosmetology, Beauty Therapy, or Sales/Training certification is a plus
Proven experience designing and delivering training programs end-to-end—not only facilitating materials prepared by others
Demonstrated experience handling Beauty Advisors across multiple stores, areas, channels, or national coverage
Strong knowledge of makeup artistry and complexion techniques
Familiarity with retail KPIs such as Conversion, SPH, AUS, IPT, sales productivity, and category performance
Strong facilitation, presentation, coaching, and stakeholder-influencing skills
Strong working proficiency in written and spoken English
Strong proficiency in Microsoft PowerPoint and Excel; familiarity with LMS, virtual training platforms, or digital learning applications is an advantage
Willing and able to travel frequently across Indonesia
Familiarity with traditional and modern training methods (mentoring, coaching, e-learning, on-the-job/in classroom/ online training, workshops & simulations, digital tools)
Natural Influencer; one that always challenges the norm to drive through creative solutions and has the commerciality to ensure we are maximizing our business portfolio at all times
Dynamic, creative, and commercially minded; able to connect training content with business results and field reality
Passionate and curious about skin care, makeup, beauty trends, and lifestyle updates
Fluent in English both verbal and written
Excellent in computer literate (Ms. Office Programs, especially Power Point)
