. Develop big campaign ideas, social strategies, content directions, campaign concepts, activations,
and unconventional ideas that still make sense for the brand.

. Have a strong understanding of TikTok, Instagram, YouTube, Threads, creator culture, internet
behavior, and social trends.

. Build the overall creative direction for campaigns and brand accounts.

. Join client meetings and present ideas directly to the brand.

. Brief copywriters, designers, production, KOL teams, and other relevant teams clearly.

. Stay close to execution. The job does not stop once the deck is approved.

. Review the actual output and make sure the execution reflects the original idea.

. Bachelor's degree in Marketing, Communications, Graphic Design, or a related discipline

. Strong storytelling and scriptwriting skills.

. Deep understanding of TikTok, Instagram Reels, and YouTube Shorts.

. Ability to build recurring characters and long-term content series.

. Excellent written and verbal communication skills with the ability to present ideas persuasively to
diverse audiences

. Deep understanding of brand management principles, visual identity systems, and brand
positioning

. Experience with digital marketing, social media content creation, and multichannel campaign
development

. Strong project management skills with the ability to juggle multiple projects and meet tight
deadlines

. Analytical mindset with the ability to interpret data and translate insights into creative
recommendations

. Minimum 3 years of experience in Creative, Branding, or Marketing, preferably within the
hospitality, lifestyle, or entertainment industry.

. Strong leadership, project management, and communication skills.

. Proficient in utilizing AI tools, digital platforms, and emerging technologies to support creative
ideation, branding, and campaign development.