Godrej Consumer Product Limited (GCPL), an India-based company, acquired the PT Megasari Makmur group (now operating as PT Godrej Consumer Products Indonesia) engaged in home care in 2010. GCPI has now grown into a leading Home and Personal Care company in Indonesia.

GCPI's flagship brands includes HIT in the household insecticide category, Stella in the air freshener category, and Mitu in the baby care and baby wipes category which are all market leaders in their respective categories. GCPI's brand portfolio also includes other household favorites such as NYU, Proclin, Biosol, Klinpak, Polytex, Carrera, Cap Gajah, Shock, Saniter, brands that can be found in most Indonesian households.