Marketing Communication Staff
Experience Staff
Full-Time
Working Mode : WFO
Not Displayed
Tanggung Jawab Pekerjaan
- Develop and implement integrated marketing communication strategies to strengthen the school’s brand awareness and reputation.
- Create engaging and creative digital content for the school’s social media platforms, website, and promotional campaigns.
- Manage the school’s official social media accounts and maintain consistent branding across all communication channels.
- Plan, execute, monitor, and optimize digital advertising campaigns to achieve targeted reach, engagement, lead generation, and student admissions.
- Analyze marketing campaign performance, prepare periodic reports, and recommend data-driven improvements.
- Coordinate the production of promotional materials, including brochures, banners, videos, photography, and other digital or printed media.
- Capture and document school events through photography and videography for promotional and archival purposes.
- Build and maintain partnerships with media, communities, educational institutions, corporate organizations, and other external stakeholders to enhance the school’s visibility.
- Support promotional activities, education fairs, open houses, school visits, and student recruitment programs.
- Collaborate closely with academic and administrative departments to ensure marketing communications accurately reflect the school’s programs and achievements.
- Ensure all communication materials align with the school’s brand identity, educational philosophy, and Catholic values.
- Monitor digital marketing trends, competitor activities, and emerging technologies to continuously improve marketing effectiveness.
Kualifikasi
- Minimum Bachelor’s Degree in Digital Marketing, Communication, Marketing Communication, Public Relations, or a related field.
- Minimum 2–3 years of professional experience in Marketing Communication, Digital Marketing, Content Creation, or a similar role.
- Experience in the education sector or school marketing promotion is highly preferred.
- Strong communication, presentation, and negotiation skills with the ability to establish and maintain strategic partnerships with school stakeholders, corporate partners, media, and external organizations.
- Proficient in marketing data analysis and preparing performance reports with measurable outcomes.
- Creative and up to date with the latest digital marketing trends to produce engaging promotional content and improve social media engagement.
- Proficient in graphic design and video editing using Canva, CapCut, Adobe Premiere Pro, and/or Final Cut Pro.
- Experienced in planning, managing, monitoring, and optimizing digital advertising campaigns through Meta Ads (Facebook & Instagram), TikTok Ads, Google Ads, and YouTube Ads, including ROI analysis.
- Able to work toward measurable targets related to branding, promotional campaigns, strategic collaborations, and New Student Admissions (PSB).
- Demonstrates the ability to adapt to and support Catholic-based character development in education, while respecting the school’s vision, mission, and values.
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