Responsibilities :

• Develop and maintain strong relationships with key account customers across modern outlets, branches, and distributors

• Design and develop promotion plans activities in modern outlets

• Ensure all retail promotion activities align with the approved marketing and promotional strategy

• Evaluate promotional activities in local modern outlets to measure their effectiveness

• Monitor and analyze the performance of active SKUs and Must-Have SKUs (MHS) across modern outlets.

• Monitor and review competitors' promotional strategies, displays, and merchandising activities.

• Approve daily branch promotion proposals via the system

• Identify new business opportunities to expand growth within existing accounts.

• Collaborate cross-functionally to deliver tailored solutions that meet customer needs

• Provide regular updates and performance reports on key accounts

Qualification :

• Candidate must possess at least a Bachelor's Degree in any field

• Minimum 1 year of working experience in Sales, Trade Marketing, or Key Account Management, preferably within an OTC or FMCG / Consumer Goods company.

• Proven experience in developing and managing modern trade channels (retail / outlets/ distributor) is required

• Good negotiation & communication skills

• Good personality, highly adaptable, and able to work independently as well as in a team

• Strong in data analysis and detail-oriented

• Computer Literate

• Proficient in English (both written and spoken)

• Willing to travel to regional branches as needed