What You'll be Doing

• National Field Force Management: Lead, track, and evaluate the performance of nationwide Sales Promotion (SPG) and Sales Merchandisers (SMD), ensuring high product knowledge, accurate pet nutrition education to shoppers, and adherence to standard display guidelines.

• Sell-Out Promotion Monitoring: Track, analyze, and optimize promotional sell-out campaigns across GT and MT channels, ensuring timely execution, budget efficiency, and healthy return on investment (ROI).

• Regional Activations & Local Community Events: Initiate, plan, and execute region-specific activation programs, including partnering with local cat/dog lover communities, veterinary clinics, adoption drives, and pet exhibitions to boost shopper engagement and brand trial.

• In-Store Excellence & Market Share Growth: Safeguard and grow category market share by managing on-shelf availability (OSA), share of shelf, planogram compliance, and eye-catching Point of Sale Materials (POSM) placement in stores.

• Competitor Intelligence Tracking: Conduct structured weekly, monthly, and quarterly tracking of competitor moves, including pricing strategies, trade schemes, bundle promos, POSM innovations, and new product launches.

• Cross-Functional Collaboration: Partner closely with Sales, Brand Marketing, Supply Chain, and regional distributors to align commercial calendars and ensure smooth operational execution.

What We’re Looking For

• Experience: Minimum 2–4 years of proven experience in Trade Marketing, Shopper Marketing, Field Activation, or Commercial/Channel Management (background in FMCG, Pet Food/Pet Care, or Consumer Health retail is highly preferred).
  Channel Knowledge: Deep understanding of Indonesian retail dynamics across Modern Trade (MT) and General Trade (GT), specifically the independent pet shop ecosystem.

• People & Agency Management: Proven track record in supervising third-party agencies and managing large-scale, field-based frontliners (SPG/MD) nationally.

• Analytical Skills: Strong ability to analyze retail sell-in/sell-out data, evaluate promotional ROI, and deliver actionable insights using Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, dashboards).

• Communication & Networking: Outstanding interpersonal and negotiation skills, with comfort in building strong relationships with store managers, distributor teams, and pet community organizers.

• Mobility: Willingness to travel across key regions in Indonesia for store audits, field force coaching, and event activations.